For the presentation of the new collection in the brand's Milan spaces, the brief aimed to create lightweight structures that would act as a link between the different rooms. The goal was to create an installation that would enrich the rooms without compromising their original style.
An important reference point for this project was the work of artist Sarah-Jane Hoffmann, known for her curved steel installations, which inspired the design of the structures.
...the construction of the set
In addition, stylistic motifs extrapolated from prints in the new collection were integrated into the concept, contributing to a visual coherence between art and fashion.
This approach not only enhances the identity of the collection, but also creates a dynamic dialogue between the exhibition spaces and the artworks, providing an immersive experience for visitors.
Project realization: Setup Allestimenti