SPORTMAX: F/W 21-22 Video


The video chronicles a journey back in time, taking the viewer from the end to the beginning of a 90s rave-style party. The brief for the set design was to recreate an industrial, semi-abandoned, decaying environment, where cold light filters through the shadows and the floor, wet in places, reflects the surrounding chaos.


In the first part, the "post-party," the atmosphere is marked by the majestic chandeliers that have fallen to the ground, with scattered electric cables creating a feeling of disorder and abandonment. 

...the construction of the set


Then, in a slow, reverse motion, the chandeliers begin to rise, returning to their original place. As the bulbs are turned back on, a warm light transforms the room: the environment becomes welcoming and vital, marking the transition from decay to rebirth.


The characters respond to the metamorphosis with exuberance, immersing themselves in a 90s party full of energy and positive spirit.

Project realization: Setup Allestimenti